News

In the Spotlight.

Partnerships, operator notes, and stories from Liberty Sports Group and Front Row Hospitality.

January 14, 2026

Liberty Sports Group Announces Strategic Partnership with Austin Rise FC as Club Prepares for Transition to Tier Two Women’s Professional Soccer

New York, NY — January 14, 2026 — Liberty Sports Group today announced a multi-faceted partnership with Austin Rise FC, a women’s soccer club currently competing in the Women’s Premier Soccer League (WPSL) and The Soccer Tournament (TST).

December 2, 2025

Liberty Sports Group and Front Row Hospitality Announce Multi-Year Partnership with Shift4 to Power Commerce Across Sports, Entertainment, and Hospitality Properties

Liberty Sports Group (LSG) and its food and beverage division, Front Row Hospitality (FRH), announced a multi-year partnership with Shift4 (NYSE: FOUR) as exclusive technology partner across Liberty’s sports, entertainment, and live-experience properties.

June 10, 2025

The Critical Gap: Why Lack of Data and Feedback Loops Is Costing Venues Big.

In the fast-paced world of sports and live entertainment, every moment matters — not just on the field or stage. Venues that fly without data and feedback loops leave money on the table.

October 2025

Liberty Sports Group partners with mobile and social payments company CHEQ

Commerce and guest-pay innovation across Liberty properties.

October 2025

Lines Kill Revenue: How Smarter POS Mapping Drives Sales and Satisfaction

Operator notes on concession layout, wait times, and guest spend.

October 2025

The Hidden Cost of Big-Name Hospitality — And How We’re Changing the Game

Front Row Hospitality on cost, quality, and guest experience.